California’s Bureau of Cannabis Control has proposed emergency regulations requiring cannabis retailers to display their QR code certificate outside their storefronts and to require cannabis distributors and retail delivery drivers to carry the certificate when transporting cannabis.  These regulations are designed to allow consumers to confirm that retailers have a legitimate cannabis business license by quickly scanning the QR code on their smartphones.

These proposed regulations, if implemented, will require California cannabis retailers to re-think their storefront advertising and to make space for what may be considered a new form of advertising.  My colleague, Melissa T. Sanders, has provided additional information in a recent Alert.