Earlier this month, the Federal Trade Commission (FTC) announced that it had finalized changes to the Children’s Online Privacy Protection Act (COPPA) Rule to set new requirements around the collection, use, and disclosure of children’s personal information, including requirements that parents opt-in to third-party advertising before third-parties can share and monetize children’s data.

According to the FTC’s press release, the rule amendments can be summarized as follows:

• Requiring opt-in consent for targeted advertising and other disclosures to third parties: Website and online service operators covered by COPPA will be required to obtain separate verifiable parental consent to disclose children’s personal information to third-party companies related to targeted advertising or other purposes.
• Limits on data retention: The rule requires covered operators to only retain personal information for as long as reasonably necessary to fulfill a specific purpose for which it was collected. This provision explicitly states that operators cannot retain the information indefinitely.
• Increasing Safe Harbor programs’ transparency: The FTC-approved COPPA Safe Harbor programs, which are self-regulatory programs that implement the protections of the COPPA Rule, will be required to publicly disclose their membership lists and report additional information to the FTC as part of efforts to increase accountability and transparency in the programs.
• The final rule includes several amended definitions, including expanding the definition of personal information to include biometric identifiers as well as government-issued identifiers.

The final rule amendments are available here.