In recent years, the FTC has ramped up efforts to deter deceptive marketing practices on social media and customer review websites by issuing guidelines that apply to marketers and influencers
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Taste Held Not Protectable Under European Copyright Laws
Earlier this month, the European Court of Justice ruled that the taste of a food product is not eligible for protection under EU copyright laws.
The ruling by European Union’s
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FTC Issues New Marketing Rules for Jewelry Industry
The FTC has amended its Jewelry Guides (formally, the “Guides for the Jewelry, Precious Metals, and Pewter Industries”) which aim to help prevent deception in jewelry marketing by providing clear
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FTC Sues Marketers of “Business Coaching” Services
The FTC filed a lawsuit earlier this month in the U.S. District Court for the District of Utah charging telemarketers with violating the FTC Act and the Telemarketing Sales Rule.
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FTC Sues Lending Club for Deceptive Advertising
The FTC filed a lawsuit this week against Lending Club, a peer-to-peer lending company that operates an online marketplace for personal loans. The lawsuit accuses Lending Club of luring consumers
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Venmo Agrees to Stop Misleading Consumers About Security and Privacy Settings
Earlier this week, the Federal Trade Commission (“FTC”) announced a settlement with PayPal, Inc. over allegations that Venmo, a PayPal-owned mobile payment and social networking application, misled customers on issues
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FTC Report: Telemarketers Abuse the Do-Not-Call Rule’s Exemptions
Only a few days ago, my colleague Elizabeth Patton posted about the Federal Trade Commission’s release of its annual Data Book outlining the most recent statistical data about uses of
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FTC Goes After Misleading “Organic” Product Claims
Moonlight Slumber, LLC, an Illinois company that advertised its baby mattresses as “organic,” has agreed to settle FTC charges that it misrepresented or could not support these and other claims
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Haters Gonna Hate: Tactics to Avoid When Responding to Bad Customer Reviews
Customer feedback is a two-way street. On the one hand, positive customers reviews can inspire trust in potential new customers who might otherwise be apprehensive about purchasing products or services
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“Enter to Win!” Rules for Advertising Product Giveaways and Sweepstakes
When done correctly, sweepstakes and prize contests can be an effective tool for building brand awareness and gaining customers. However, businesses that fail to abide by applicable statutes and regulations
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