When done correctly, sweepstakes and prize contests can be an effective tool for building brand awareness and gaining customers.  However, businesses that fail to abide by applicable statutes and regulations
Continue Reading “Enter to Win!” Rules for Advertising Product Giveaways and Sweepstakes

Last week the FTC issued three letters closing three separate investigations of advertising practices by three different businesses. The letters are notable for the two common themes present in each.
Continue Reading FTC Closing Letters Show Continued Vigilance on “Made in USA” and Leniency for Cooperation