This post is authored by Fox Rothschild associate Rashanda Bruce.
The National Advertising Division (NAD) announced revisions to its procedures governing advertising industry self-regulation during its Annual Conference on
Continue Reading The NAD Revises Its Procedures
The Food & Drug Administration (“FDA”) has published a Consumer Update with a reminder regarding the implementation of the new Nutrition Facts label. According to the FDA’s Update, at
Continue Reading Reminder on New Nutrition Facts Label
What does “natural” mean in the context of product advertising? Consumers see phrases like “natural,” “all natural,” and “100% natural” over and over again in modern marketing. The trouble is
Continue Reading Beware “Natural” Advertising
Soy milk. Almond milk. Coconut milk. With the increase in health-conscious shopping and non-dairy diets, these terms and others have become household names.
But the Food & Drug Administration (“FDA”)
Continue Reading Is Non-Dairy Milk Really Milk?
The FTC has amended its Jewelry Guides (formally, the “Guides for the Jewelry, Precious Metals, and Pewter Industries”) which aim to help prevent deception in jewelry marketing by providing clear
Continue Reading FTC Issues New Marketing Rules for Jewelry Industry
When evaluating how to address what you believe constitutes infringement, false advertising, or unfair competition, the decision to send a cease and desist letter or to file a lawsuit becomes
Continue Reading Send a C&D, or Just Sue?
The FTC filed a lawsuit earlier this month in the U.S. District Court for the District of Utah charging telemarketers with violating the FTC Act and the Telemarketing Sales Rule.
Continue Reading FTC Sues Marketers of “Business Coaching” Services
When hoping to resolve advertising concerns or disputes quickly and easily, companies should not only consider utilizing the National Advertising Division (“NAD”), but also the potentially lesser-known Electronic Retailing Self-Regulation
Continue Reading Electronic Retailing Self-Regulation Program
When marketing products or services to children, companies should be aware of applicable statutes and guidance and should be particularly cautious with their advertising claims.
Lanham Act & FTC Act
Continue Reading Marketing to Children
The FTC filed a lawsuit this week against Lending Club, a peer-to-peer lending company that operates an online marketplace for personal loans. The lawsuit accuses Lending Club of luring consumers
Continue Reading FTC Sues Lending Club for Deceptive Advertising