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After the recent passage of Earth Day, companies released a number of advertisements promoting sustainable initiatives, earth-friendly products, and eco-conscious production methods. While this is an ideal time to for companies to showcase their green initiatives and sustainability goals, what has developed over time, however, is a trend of “greenwashing”…
Continue Reading Greenwashing and the FTCLast summer, we posted about the Federal Trade Commission’s (“FTC’) new labeling rule on products…
Continue Reading FTC Brings Complaint for False “Made in USA” ClaimsOn April 5, 2022, after more than one year of vacancy, the Senate confirmed attorney…
Continue Reading Kathi Vidal Confirmed As The Next USPTO DirectorOn Monday, March 28, the Supreme Court agreed to hear a copyright case about Andy…
Continue Reading Art or Infringement: The Copyright Battle Over Images of PrinceThe Latest
Recently, the Federal Trade Commission (“FTC”) issued a new rule to prevent “Made in USA” labels from being used fraudulently. This new rule codifies the FTC’s policy which requires products…
Continue Reading Is it Actually “Made in USA”?The NCAA announced that it will allow student-athletes throughout the country to profit from their name, image, and likeness (“NIL”) starting on July 1, 2021, which marks a major shift…
Continue Reading Name, Image and Likeness Legislation Changes College SportsFor the first time in nearly three years, the USPTO will be adjusting its fees for Trademark Registrations and for filing fees related to proceedings involving the Trademark Trial and…
Continue Reading Want to Save Money? Address Your Trademark Issues Now.The Federal Trade Commission (FTC) has reported a three-fold increase in consumer reports about scams arising on social media since last year as well as a spike around the time…
Continue Reading Beware of Online ScammersWe live in an era where news, information, and trends move very quickly. Words, phrases, or ideas that were obscure or non-existent yesterday can be the top trending story tomorrow.
Continue Reading Getting Rich CovfefeEarlier this month, the European Court of Justice ruled that the taste of a food product is not eligible for protection under EU copyright laws.
The ruling by European Union’s…
Continue Reading Taste Held Not Protectable Under European Copyright LawsThe General Data Protection Regulation, or GDPR, took effect May 25, 2018. As predicted, the GDPR has complicated access to WHOIS information (commonly used to look up the contact…
Continue Reading Update: Brand Enforcement ChallengesThere are over 330 million domain names supporting over 1.8 billion websites having a unique hostname on the internet right now. But who owns each of these? There are many…
Continue Reading The Looming (Brand Enforcement) BlackoutMcDonald’s Twitter account on March 8, 2018
Today is International Women’s Day. As a way to celebrate, McDonald’s has flipped their iconic golden arches upside-down. The arches, one of the…
Continue Reading Creating Buzz Through Creative Brand Management