In April 2016, the FTC filed a Complaint against Dr. Joseph Mercola and his companies alleging that their indoor tanning system advertisements violated section 5(a) of the FTC Act, which
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FTC’s Order on “All Natural” Advertising
Earlier this month, the Federal Trade Commission (“FTC”) issued a decision against California Naturel, Inc. related to its advertising
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Beware Deceptive Advertising Context, Not Just Content
You’ve done your due diligence and you are sure that the content of your advertisement is accurate and fully substantiated with reliable data. All good, right? Not necessarily.
It’s a
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The Murky Waters of Advertising Products as “Made in the USA”
Companies that advertise their products as “Made in the USA” should be aware of the Federal Trade Commission’s (“FTC”) stance regarding such advertisements. The FTC regulates both express claims (e.g.
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