This week, the Federal Trade Commission (FTC) and six states filed a lawsuit against rental listing platform Roomster Corp. and its owners based on their posting of fake positive reviews
Continue Reading FTC Goes After Fake ReviewsHaters Gonna Hate: Tactics to Avoid When Responding to Bad Customer Reviews
Customer feedback is a two-way street. On the one hand, positive customers reviews can inspire trust in potential new customers who might otherwise be apprehensive about purchasing products or services
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FTC Tramples Fake Reviews
Retailers often use product reviews to supplement advertising and drive sales. Such use has become more prevalent as sales shift from brick and mortar stores to internet sales, where splattering
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