Deceptive Practices

Customer feedback is a two-way street.  On the one hand, positive customers reviews can inspire trust in potential new customers who might otherwise be apprehensive about purchasing products or services
Continue Reading Haters Gonna Hate: Tactics to Avoid When Responding to Bad Customer Reviews

When done correctly, sweepstakes and prize contests can be an effective tool for building brand awareness and gaining customers.  However, businesses that fail to abide by applicable statutes and regulations
Continue Reading “Enter to Win!” Rules for Advertising Product Giveaways and Sweepstakes