Customer feedback is a two-way street. On the one hand, positive customers reviews can inspire trust in potential new customers who might otherwise be apprehensive about purchasing products or services
Continue Reading Haters Gonna Hate: Tactics to Avoid When Responding to Bad Customer Reviews
When done correctly, sweepstakes and prize contests can be an effective tool for building brand awareness and gaining customers. However, businesses that fail to abide by applicable statutes and regulations
Continue Reading “Enter to Win!” Rules for Advertising Product Giveaways and Sweepstakes
Paul Fling writes:
Fraud, deception, and unfair business practices are problems all companies and consumers are bound to come across. That is where the Federal Trade Commission (“FTC”) comes in.
Continue Reading FTC Enforcement and Why It’s Important
You’ve done your due diligence and you are sure that the content of your advertisement is accurate and fully substantiated with reliable data. All good, right? Not necessarily.
It’s a
Continue Reading Beware Deceptive Advertising Context, Not Just Content