Earlier this month, the Federal Trade Commission (FTC) and the U.S. Food and Drug Administration (FDA) issued warning letters to four companies using social media influencers to post on their
Continue Reading Companies Encouraged to Review Advertising Practices to Ensure Social Media Influencers are in Compliance
In recent years, the FTC has ramped up efforts to deter deceptive marketing practices on social media and customer review websites by issuing guidelines that apply to marketers and influencers
Continue Reading FTC Targets “Deceptive” Social Media Endorsements and Reviews
The FTC has amended its Jewelry Guides (formally, the “Guides for the Jewelry, Precious Metals, and Pewter Industries”) which aim to help prevent deception in jewelry marketing by providing clear
Continue Reading FTC Issues New Marketing Rules for Jewelry Industry
When marketing products or services to children, companies should be aware of applicable statutes and guidance and should be particularly cautious with their advertising claims.
Lanham Act & FTC Act
Continue Reading Marketing to Children
The FTC filed a lawsuit this week against Lending Club, a peer-to-peer lending company that operates an online marketplace for personal loans. The lawsuit accuses Lending Club of luring consumers
Continue Reading FTC Sues Lending Club for Deceptive Advertising
Failing to have adequate substantiation for advertising claims can land companies in hot water. Case in point: The Federal Trade Commission (“FTC”) recently announced that it had settled charges against
Continue Reading Importance of Claim Substantiation
Earlier this week, the Federal Trade Commission (“FTC”) announced a settlement with PayPal, Inc. over allegations that Venmo, a PayPal-owned mobile payment and social networking application, misled customers on issues
Continue Reading Venmo Agrees to Stop Misleading Consumers About Security and Privacy Settings
Customer feedback is a two-way street. On the one hand, positive customers reviews can inspire trust in potential new customers who might otherwise be apprehensive about purchasing products or services
Continue Reading Haters Gonna Hate: Tactics to Avoid When Responding to Bad Customer Reviews
Paul Fling writes:
Fraud, deception, and unfair business practices are problems all companies and consumers are bound to come across. That is where the Federal Trade Commission (“FTC”) comes in.
Continue Reading FTC Enforcement and Why It’s Important
The Federal Trade Commission (“FTC”) recently filed a Complaint in the Southern District of California against six entities and four individuals, accusing them of deceiving customers with their use of
Continue Reading FTC’s Action Against “Risk-Free” Advertising