Intuit, Inc. certainly had a disparate week in the world of advertising, with the high of sponsoring the AFC and NFC championship games and the low of an order finding
Continue Reading Advertising Highs & LowsFTC Updates Endorsement Guides
Late last week, the Federal Trade Commission (“FTC”) announced that it had updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising (“Endorsements Guides”) to clarify guidance for
Continue Reading FTC Updates Endorsement GuidesAnother AI Post? You bet.
The Federal Trade Commission (FTC) is warning companies to “Keep your AI claims in check.” An FTC Business Blog post states that consumers have been primed through generations of stories
Continue Reading Another AI Post? You bet.FTC’s Newest Notice of Penalty Offenses
Last week the Federal Trade Commission (FTC) issued a press release stating that it “is putting hundreds of advertisers on notice that they should avoid deceiving consumers with advertisements that
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FTC’s New Health Products Guidance
The Federal Trade Commission (FTC) just published its Health Products Compliance Guidance (“Guidance”), which it issued to replace an advertising guide from 1998 focused on dietary supplements. For this new
Continue Reading FTC’s New Health Products GuidanceFTC Seeks Comments on “Green Guides”
The Federal Trade Commission (FTC) announced earlier this month that it is seeking public comments on potential updates to its “Guides for the Use of Environmental Marketing Claims” (“Guides,” also
Continue Reading FTC Seeks Comments on “Green Guides”Companies Encouraged to Review Advertising Practices to Ensure Social Media Influencers are in Compliance
Earlier this month, the Federal Trade Commission (FTC) and the U.S. Food and Drug Administration (FDA) issued warning letters to four companies using social media influencers to post on their
Continue Reading Companies Encouraged to Review Advertising Practices to Ensure Social Media Influencers are in Compliance
FTC Targets “Deceptive” Social Media Endorsements and Reviews
In recent years, the FTC has ramped up efforts to deter deceptive marketing practices on social media and customer review websites by issuing guidelines that apply to marketers and influencers
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FTC Issues New Marketing Rules for Jewelry Industry
The FTC has amended its Jewelry Guides (formally, the “Guides for the Jewelry, Precious Metals, and Pewter Industries”) which aim to help prevent deception in jewelry marketing by providing clear
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Marketing to Children
When marketing products or services to children, companies should be aware of applicable statutes and guidance and should be particularly cautious with their advertising claims.
Lanham Act & FTC Act
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