Earlier this month, the Federal Trade Commission (FTC) and the U.S. Food and Drug Administration (FDA) issued warning letters to four companies using social media influencers to post on their
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Federal Trade Commission Act
FTC Targets “Deceptive” Social Media Endorsements and Reviews
In recent years, the FTC has ramped up efforts to deter deceptive marketing practices on social media and customer review websites by issuing guidelines that apply to marketers and influencers…
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FTC Issues New Marketing Rules for Jewelry Industry
The FTC has amended its Jewelry Guides (formally, the “Guides for the Jewelry, Precious Metals, and Pewter Industries”) which aim to help prevent deception in jewelry marketing by providing clear…
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Marketing to Children
When marketing products or services to children, companies should be aware of applicable statutes and guidance and should be particularly cautious with their advertising claims.
Lanham Act & FTC Act…
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FTC Sues Lending Club for Deceptive Advertising
The FTC filed a lawsuit this week against Lending Club, a peer-to-peer lending company that operates an online marketplace for personal loans. The lawsuit accuses Lending Club of luring consumers…
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Importance of Claim Substantiation
Failing to have adequate substantiation for advertising claims can land companies in hot water. Case in point: The Federal Trade Commission (“FTC”) recently announced that it had settled charges against…
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Venmo Agrees to Stop Misleading Consumers About Security and Privacy Settings
Earlier this week, the Federal Trade Commission (“FTC”) announced a settlement with PayPal, Inc. over allegations that Venmo, a PayPal-owned mobile payment and social networking application, misled customers on issues…
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Haters Gonna Hate: Tactics to Avoid When Responding to Bad Customer Reviews
Customer feedback is a two-way street. On the one hand, positive customers reviews can inspire trust in potential new customers who might otherwise be apprehensive about purchasing products or services…
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FTC Enforcement and Why It’s Important
Paul Fling writes:
Fraud, deception, and unfair business practices are problems all companies and consumers are bound to come across. That is where the Federal Trade Commission (“FTC”) comes in.
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FTC’s Action Against “Risk-Free” Advertising
The Federal Trade Commission (“FTC”) recently filed a Complaint in the Southern District of California against six entities and four individuals, accusing them of deceiving customers with their use of …
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