Customer feedback is a two-way street.  On the one hand, positive customers reviews can inspire trust in potential new customers who might otherwise be apprehensive about purchasing products or services
Continue Reading Haters Gonna Hate: Tactics to Avoid When Responding to Bad Customer Reviews

Ever been skeptical of symptom relief claims made by medicine made of things like crushed bees or poison ivy?  It seems you are not alone–the FTC is skeptical too, and
Continue Reading Ripe For Deception No More: FTC Signals Intent To Crack Down on Efficacy Claims for OTC Homeopathic Products