Today is International Women’s Day. As a way to celebrate, McDonald’s has flipped their iconic golden arches upside-down. The
Continue Reading Creating Buzz Through Creative Brand Management
Creating Buzz Through Creative Brand Management
No Love for DC!: USPTO Cancels I♥DC Registration for Failure to Function as a Trademark
When is a trademark not a trademark? When it no longer performs the source identification function for which it was adopted. In a recent decision of the Trademark Trial and
Continue Reading No Love for DC!: USPTO Cancels I♥DC Registration for Failure to Function as a Trademark