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Above the Fold

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Creating Buzz Through Creative Brand Management

By Luke Toft on March 8, 2018
McDonald’s Twitter account on March 8, 2018

Today is International Women’s Day. As a way to celebrate, McDonald’s has flipped their iconic golden arches upside-down. The…
Continue Reading Creating Buzz Through Creative Brand Management

Posted in Advertising & Marketing, Brand Protection, General Advertising Industry News & Updates, Trademarks

No Love for DC!: USPTO Cancels I♥DC Registration for Failure to Function as a Trademark

By Christopher D. Olszyk, Jr. on October 20, 2016

When is a trademark not a trademark?  When it no longer performs the source identification function for which it was adopted.  In a recent decision of the Trademark Trial and…
Continue Reading No Love for DC!: USPTO Cancels I♥DC Registration for Failure to Function as a Trademark

Posted in Advertising & Marketing, Trademark Litigation, Trademarks

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