The National Advertising Division (NAD) issues decisions on a periodic basis involving advertising claims submitted to it for review. Although the full case decisions are not publicly available without a
Continue Reading NAD Case Decision SummariesNational Advertising Division (NAD)
NAD Rejects Use of R Symbol
By Elizabeth A. Patton on
Earlier this month, the National Advertising Division (NAD) of the Better Business Bureau (BBB) announced a recommendation that Planting Hope Brands, LLC discontinue use of the ® (registered trademark symbol)…
Continue Reading NAD Rejects Use of R SymbolNAD Reiterates Health Claim Guidance
By Elizabeth A. Patton on
The National Advertising Division (NAD) of the Better Business Bureau (BBB) recently reminded advertisers that tout the benefits and health-related features of their products to be mindful of the Federal…
Continue Reading NAD Reiterates Health Claim GuidanceThe NAD Revises Its Procedures
By Fox Rothschild LLP on
This post is authored by Fox Rothschild associate Rashanda Bruce.
The National Advertising Division (NAD) announced revisions to its procedures governing advertising industry self-regulation during its Annual Conference on…
Continue Reading The NAD Revises Its Procedures
Electronic Retailing Self-Regulation Program
By Elizabeth A. Patton on
When hoping to resolve advertising concerns or disputes quickly and easily, companies should not only consider utilizing the National Advertising Division (“NAD”), but also the potentially lesser-known Electronic Retailing Self-Regulation…
Continue Reading Electronic Retailing Self-Regulation Program