Social media has taken over, with social media users nearly doubling from 2.3 billion in 2016, to 4.2 billion in 2021.[1] Social media platforms provide direct access to consumers,
Continue Reading #AD: FTC Guidance on Companies’ Use of Influencers
Last week, the Federal Trade Commission (FTC) issued guidance titled “Disclosures 101 for Social Media Influencers.” The guidance consists of a short, easy-to-read document aimed directly at those who work
Continue Reading FTC Issues “Disclosures 101 for Social Media Influencers”
Earlier this month, the Federal Trade Commission (FTC) and the U.S. Food and Drug Administration (FDA) issued warning letters to four companies using social media influencers to post on their
Continue Reading Companies Encouraged to Review Advertising Practices to Ensure Social Media Influencers are in Compliance
The Federal Trade Commission (FTC), which enforces federal consumer protection and antitrust laws with the goal of promoting competition while protecting consumers from fraud, deception, and unfair business practices, has
Continue Reading The FTC Wants Honest Customer Reviews
In recent years, the FTC has ramped up efforts to deter deceptive marketing practices on social media and customer review websites by issuing guidelines that apply to marketers and influencers
Continue Reading FTC Targets “Deceptive” Social Media Endorsements and Reviews
Today is International Women’s Day. As a way to celebrate, McDonald’s has flipped their iconic golden arches upside-down. The
Continue Reading Creating Buzz Through Creative Brand Management
Earlier this week, the Federal Trade Commission (“FTC”) announced a settlement with PayPal, Inc. over allegations that Venmo, a PayPal-owned mobile payment and social networking application, misled customers on issues
Continue Reading Venmo Agrees to Stop Misleading Consumers About Security and Privacy Settings
If anyone was still unsure, Kylie Jenner recently proved that a tweet or post from a social media influencer can have a profound impact. Accordingly, companies are increasingly collaborating with
Continue Reading Social Media Influencers and Infringement Concerns
Social media bots may seem like a futuristic phenomenon or something belonging only in the TV series “Homeland,” but they’re already here affecting businesses and individuals online.
Last month, the
Continue Reading Social Media Bots Are Here
Rashanda Bruce writes:
In a growing world of technology, companies are employing social media platforms to attract new customers and grow their online presence. #Hashtags and @Handles – made popular
Continue Reading @Handle It With #Care: Right of Publicity Tips for Companies Who Market Online