The Federal Trade Commission (FTC) is warning companies to “Keep your AI claims in check.” An FTC Business Blog post states that consumers have been primed through generations of stories
Continue Reading Another AI Post? You bet.
Last week the Federal Trade Commission (FTC) issued a press release stating that it “is putting hundreds of advertisers on notice that they should avoid deceiving consumers with advertisements that
Continue Reading FTC’s Newest Notice of Penalty OffensesMany of us (including myself) have so many subscriptions and memberships that it can be hard to keep up. Have you ever tried to cancel a membership and felt like
Continue Reading Tired of Those Pesky Subscriptions and Memberships? Click here!
The Federal Trade Commission (FTC) just published its Health Products Compliance Guidance (“Guidance”), which it issued to replace an advertising guide from 1998 focused on dietary supplements. For this new
Continue Reading FTC’s New Health Products Guidance
The Federal Trade Commission (FTC) announced earlier this month that it is seeking public comments on potential updates to its “Guides for the Use of Environmental Marketing Claims” (“Guides,” also
Continue Reading FTC Seeks Comments on “Green Guides”
In a recent press release, the Federal Trade Commission (“FTC”) announced that it would be exploring a rule to crack down on junk fees. A junk fee is a
Continue Reading The FTC Explores Cracking Down on Junk Fees
Social media has taken over, with social media users nearly doubling from 2.3 billion in 2016, to 4.2 billion in 2021.[1] Social media platforms provide direct access to consumers,
Continue Reading #AD: FTC Guidance on Companies’ Use of Influencers
After the recent passage of Earth Day, companies released a number of advertisements promoting sustainable initiatives, earth-friendly products, and eco-conscious production methods. While this is an ideal time to for
Continue Reading Greenwashing and the FTC
In January, the Federal Trade Commission (FTC) issued new guidance for retailers that use review platforms and comparison websites to boost their online reputation as well as guidance for websites
Continue Reading FTC’s New Guidance for Online Reviews
As Fall comes to an end and we’ve consumed enough pumpkin pie to last us until next year, we remind you of the pumpkin vs. squash advertising debate that is
Continue Reading Pumpkin or Squash?