After years of owning the trademark registration “Taco Tuesday,” Taco Johns has agreed to drop it after Taco Bell petitioned the U.S. Patent and Trademark Office to have the registration killed due to it being a common phrase. However, Taco Bell didn’t act alone in this fight and enlisted the help of a beloved NBA athlete who also enjoys a good Taco Tuesday.
In a statement announcing the relinquishment of the trademark, Taco John’s said they were “lovers, not fighters.” Although, I think many of us would be happy to witness a taco fight and maybe even take home a souvenir or two. Taco John’s also announced that it would be donating thousands of dollars to the Children of restaurant Employees nonprofit instead of spending it on legal fees and encouraged other taco-loving brands to do the same. Now that Taco John’s has relinquished its trademark, taco lovers far and wide can use “Taco Tuesday” freely. I’m sure I don’t speak for myself when I say I can’t wait for the next TACO TUEEEESSDAAAAY!