Social media has taken over, with social media users nearly doubling from 2.3 billion in 2016, to 4.2 billion in 2021.[1] Social media platforms provide direct access to consumers,
Continue Reading #AD: FTC Guidance on Companies’ Use of Influencers
After the recent passage of Earth Day, companies released a number of advertisements promoting sustainable initiatives, earth-friendly products, and eco-conscious production methods. While this is an ideal time to for
Continue Reading Greenwashing and the FTC
Since the COVID-19 pandemic began, the Federal Trade Commission (FTC) has cracked down on companies purporting to sell products that can alleviate or prevent symptoms of COVID-19. Recently, the FTC
Continue Reading FTC Takes Action Against Purported COVID-19 Supplement
An update from Jennifer Madaras, one of the firm’s summer associates:
A California federal judge has ruled that two animal rescue groups can proceed with unfair competition claims against numerous
Continue Reading Animal Rescue Groups May Proceed With Unfair Competition Claims
Nearly every week it seems as though the Federal Trade Commission (FTC) is sending out a new round of warning letters to companies marketing products and therapies as effectively treating
Continue Reading Feds Continue to Target Companies Marketing COVID-19 Products
Nothing is as it seems. I previously blogged about the marketing of non-dairy products as “milk” – now it’s meat’s turn. According to a recent article in the Star Tribune,
Continue Reading More Product Labeling Woes
This post is authored by Fox Rothschild associate Rashanda Bruce.
The National Advertising Division (NAD) announced revisions to its procedures governing advertising industry self-regulation during its Annual Conference on
Continue Reading The NAD Revises Its Procedures
What does “natural” mean in the context of product advertising? Consumers see phrases like “natural,” “all natural,” and “100% natural” over and over again in modern marketing. The trouble is
Continue Reading Beware “Natural” Advertising
The FTC has amended its Jewelry Guides (formally, the “Guides for the Jewelry, Precious Metals, and Pewter Industries”) which aim to help prevent deception in jewelry marketing by providing clear
Continue Reading FTC Issues New Marketing Rules for Jewelry Industry
The FTC filed a lawsuit earlier this month in the U.S. District Court for the District of Utah charging telemarketers with violating the FTC Act and the Telemarketing Sales Rule.
Continue Reading FTC Sues Marketers of “Business Coaching” Services