Earlier this summer, the Federal Trade Commission (FTC) proposed a new rule to combat the use of fake reviews, which are deceptive to consumers. The FTC is seeking comments on
Continue Reading FTC’s Proposed Rule on Fake ReviewsElizabeth A. Patton
FTC Updates Endorsement Guides
Late last week, the Federal Trade Commission (“FTC”) announced that it had updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising (“Endorsements Guides”) to clarify guidance for…
Continue Reading FTC Updates Endorsement GuidesWhen Football & TMs Don’t Mix

Anyone who’s followed this blog knows that I’ve done a few (really more than a few) posts about the evolution of the Washington football team’s trademark battles. As a reminder…
Continue Reading When Football & TMs Don’t MixRise in Fraud on TM Owners
The has been a rise in fraudulent schemes targeting trademark applicants and owners, which is not surprising given the record number of applications being submitted to the United States Patent…
Continue Reading Rise in Fraud on TM OwnersAnother AI Post? You bet.

The Federal Trade Commission (FTC) is warning companies to “Keep your AI claims in check.” An FTC Business Blog post states that consumers have been primed through generations of stories…
Continue Reading Another AI Post? You bet.FTC’s Newest Notice of Penalty Offenses

Last week the Federal Trade Commission (FTC) issued a press release stating that it “is putting hundreds of advertisers on notice that they should avoid deceiving consumers with advertisements that…
Continue Reading FTC’s Newest Notice of Penalty OffensesCopyright Office Addressing AI
These days, does a week go by without something new in the artificial intelligence (AI) world? This week the Copyright Office issued a Policy Statement to “clarify its practices for…
Continue Reading Copyright Office Addressing AISB Commercial Debate 2023
Would it even be the Super Bowl if there wasn’t a blog post asking about your favorite commercials? Are your top choices dictated by the product, the celebrity, or the…
Continue Reading SB Commercial Debate 2023For All Fireball Lovers
Has there been an uptick in lawsuits involving false advertising of inexpensive products? Seems like it, or maybe I’m just paying more attention. The latest one I read about is…
Continue Reading For All Fireball Lovers
FTC’s New Health Products Guidance
The Federal Trade Commission (FTC) just published its Health Products Compliance Guidance (“Guidance”), which it issued to replace an advertising guide from 1998 focused on dietary supplements. For this new…
Continue Reading FTC’s New Health Products Guidance