Q: Why do companies refer to the Super Bowl as The Big Game in their advertising?
A: Because the Super Bowl is trademarked, but The Big Game is not. Of
Continue Reading Big Game Advertising QuestionsElizabeth A. Patton
FTC’s Unfair/Deceptive Fees Rule Takes Effect
By Elizabeth A. Patton on
The Federal Trade Commission’s (FTC) Rule on Unfair or Deceptive Fees, 16 C.F.R. Part 464, is effective as of May 12, 2025. According to the FTC’s recent press release…
Continue Reading FTC’s Unfair/Deceptive Fees Rule Takes EffectAnnual Super Bowl Post
By Elizabeth A. Patton on
My favorite blog post of the year—where I get to assess the best commercials, track the rise in ad costs, and challenge you to identify your favorite celebrity endorsement.
This…
Continue Reading Annual Super Bowl PostFTC’s Final Changes to COPPA Rule
By Elizabeth A. Patton on
Earlier this month, the Federal Trade Commission (FTC) announced that it had finalized changes to the Children’s Online Privacy Protection Act (COPPA) Rule to set new requirements around the collection…
Continue Reading FTC’s Final Changes to COPPA RuleFTC’s List of Key Accomplishments
By Elizabeth A. Patton on
Yesterday the Federal Trade Commission (FTC) released a 65-page report detailing what it views as its accomplishments over the last four years. In a press release summarizing the report, the…
Continue Reading FTC’s List of Key AccomplishmentsRule Banning Junk Ticket and Hotel Fees
By Elizabeth A. Patton on
Earlier this month, the Federal Trade Commission (FTC) announced a final rule—dubbed the Junk Fees Rule—to address what it views as deceptive pricing practices that cause harm to consumers and…
Continue Reading Rule Banning Junk Ticket and Hotel FeesHoliday Marketing Tips & Trends
By Elizabeth A. Patton on
With Black Friday and Cyber Monday only recently behind us, and with Christmas and New Years’ closing in soon, the deals are endless and consumer spending is amplified. The goal…
Continue Reading Holiday Marketing Tips & TrendsCopyright Claims Board Stats
By Elizabeth A. Patton on
The Copyright Claims Board (CCB) was established by the Copyright Alternative in Small-Claims Enforcement Act passed by Congress on December 27, 2020 and began accepting claims in June 2022. It…
Continue Reading Copyright Claims Board StatsPolitical Influencers: Entering a New World
By Elizabeth A. Patton on
Unless you live under a rock, your news feed has been dominated by the upcoming presidential election and opinions about the respective images and branding embodied by the candidates. What…
Continue Reading Political Influencers: Entering a New WorldFDIC Advertising Requirements
By Elizabeth A. Patton on
Late last year, the Federal Deposit Insurance Corporation (“FDIC”) announced that it had adopted a Final Rule designed “to modernize the rules governing use of the official FDIC signs and…
Continue Reading FDIC Advertising Requirements