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Above the Fold

The Fox Rothschild Advertising, Trademark, & Copyright Blog

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FTC’s New Guidance for Online Reviews

By Elizabeth A. Patton on February 28, 2022

In January, the Federal Trade Commission (FTC) issued new guidance for retailers that use review platforms and comparison websites to boost their online reputation as well as guidance for websites…
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Posted in Advertising & Marketing, Advertising Claims

Made In America – Or is it?

By Luke Toft on February 1, 2021
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The United States Government is the largest single purchaser of goods and services in the world, spending over $550 Billion dollars a year. It has long been the policy…
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Posted in Advertising & Marketing, General Advertising Industry News & Updates, Trademarks

Send a C&D, or Just Sue?

By Elizabeth A. Patton on July 23, 2018

When evaluating how to address what you believe constitutes infringement, false advertising, or unfair competition, the decision to send a cease and desist letter or to file a lawsuit becomes…
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Posted in Advertising Claims, Trademark Litigation

Whack-a-Mole Continues: Latest Attempts to Slap Down Trademark Scammers

By Erika S. Koster on August 15, 2017

Trademark professionals often warn our clients to be skeptical when they receive official seeming bills or notices offering pricey and unneeded trademark related services. These scams have been around for…
Continue Reading Whack-a-Mole Continues: Latest Attempts to Slap Down Trademark Scammers

Posted in Brand Protection, General Advertising Industry News & Updates

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