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Above the Fold

The Fox Rothschild Advertising, Trademark, & Copyright Blog

Andrew S. Hansen

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FTC Tramples Fake Reviews

By Andrew S. Hansen on June 7, 2017

Retailers often use product reviews to supplement advertising and drive sales.  Such use has become more prevalent as sales shift from brick and mortar stores to internet sales, where splattering…
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Posted in Advertising & Marketing, General Advertising Industry News & Updates

When Sale Prices Never End, the Litigation Also Never Ends

By Andrew S. Hansen on February 2, 2017

Several large retailers likely thought that they were finally clear of legal problems relating to advertising sale prices for products that were not truly on sale.  With a post on…
Continue Reading When Sale Prices Never End, the Litigation Also Never Ends

Posted in Advertising & Marketing

What Happens When a Company Makes Unsubstantiated Claims?

By Andrew S. Hansen on September 29, 2016

One likely result is that companies will get sued by its competitors. Such a lawsuit will cost money to defend, cause a distraction to the company, and has the potential…
Continue Reading What Happens When a Company Makes Unsubstantiated Claims?

Posted in Advertising Claims, General Advertising Industry News & Updates

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