Retailers often use product reviews to supplement advertising and drive sales. Such use has become more prevalent as sales shift from brick and mortar stores to internet sales, where splattering a webpage with purported product reviews is easy, cheap, and grabs eyeballs.
Many major
Several large retailers likely thought that they were finally clear of legal problems relating to advertising sale prices for products that were not truly on sale. With a post on September 28, 2016, https://advertisinglaw.foxrothschild.com/?s=class+action, Dennis Hansen discussed these class action lawsuits, several which have settled for millions of dollars. For example, JC Penny paid
One likely result is that companies will get sued by its competitors. Such a lawsuit will cost money to defend, cause a distraction to the company, and has the potential to embarrass the company with consumers.
Another potential result is more troubling – an enforcement action by the FTC. Such actions, like competitor lawsuits, are