The Federal Trade Commission (FTC) recently announced that it had sent warning letters to ten additional companies for making claims that their products could treat or prevent coronavirus, which included 1) Bioenergy Wellness Miami, 2) Face Vital LLC, 3) LightAir International AB, 4) MedQuick Labs LLC, 5) New Performance Nutrition, 6) PuraTHRIVE LLC, 7) Resurgence
The COVID-19 pandemic has resulted in dozens or hundreds of city, county, and state stay-at-home/shelter-in-place orders requiring closure of non-essential businesses across the county. Most if not all such orders exempt particular types of businesses, including stores selling groceries, medical supplies, and other necessities. Many also require specific social distancing, hygiene, and sanitization procedures for
Whether it is a typo in a president’s tweet or simply the word “The,” trademark hopefuls are quick to jump at the opportunity to obtain a trademark in virtually any and all phrases. Recently, the terms “Coronavirus” and “Covid-19” are no different.
As the Covid-19 pandemic sweeps across both the world and the
As the effects of coronavirus continue to ripple across the globe, the Federal Trade Commission (FTC) and Food and Drug Administration (FDA) have warned seven companies for purportedly “making deceptive or scientifically unsupported claims about their ability to treat coronavirus (COVID-19).” The FTC press release is located here. The FTC and FDA alleged that
By all accounts, and as predicated by multiple news outlets earlier this month, COVID-19 may have a substantial and chilling effect on advertising. Adweek, for example, wrote an article in early March predicting how the coronavirus would disrupt the global advertising industry, not merely by major events being cancelled but also by a potential decrease
Earlier this month, the Federal Trade Commission (FTC) announced that it had voted to seek public comment on its Guides Concerning the Use of Endorsements and Testimonials in Advertising. The FTC explains that the Endorsement Guides (as they are frequently called) provide guidance to ensure that endorsements and testimonials in advertising follow Section 5
Every four years, we celebrate Leap Year with questions of how we’ll spend our extra “free hours” and hopes of finding brands offering special deals. Many restaurants offer free food to those born on February 29, and retailers may offer specific Leap Year discounts (such as 29 cent deals).
The day thus serves as another
Earlier this month, the FTC revealed that consumers have lost over $200 million to “romance scams” in 2019, which is up nearly 40% since 2018, and is six times higher than it was five years ago. As the FTC detailed in its blog post, “[p]eople reported losing more money to romance scams in the past
With the continued growth of social media and companies seeking to expand their online presence, companies are reminded to keep right of publicity considerations at the forefront of all promotional decisions. As discussed in a prior blog post, the right of publicity prevents the unauthorized commercial use of an individual’s name, likeness, or other
This is one we wonder year after year. The International Business Times reports that a 30-second ad for this year’s Super Bowl will run you $5.6 million (a $400,000 increase from last year), and that some companies opt for even longer spots. How do companies evaluate their return on investment at that price point? That’s