The Federal Trade Commission (FTC) has a “Cooling-Off Rule” that gives consumers a three-day right to cancel a sale made at their home, workplace, or dormitory, or at a seller’s
Continue Reading FTC’s Cooling-Off Rule
Feds Continue to Target Companies Marketing COVID-19 Products
Nearly every week it seems as though the Federal Trade Commission (FTC) is sending out a new round of warning letters to companies marketing products and therapies as effectively treating
Continue Reading Feds Continue to Target Companies Marketing COVID-19 Products
Reminder Regarding Cannabis Products
The federal Food and Drug Administration (FDA) recently issued a consumer update regarding products containing cannabis or cannabis-derived compounds, including cannabidiol (CBD). Although aimed at consumers, the update contains important
Continue Reading Reminder Regarding Cannabis Products
FTC Issues “Disclosures 101 for Social Media Influencers”
Last week, the Federal Trade Commission (FTC) issued guidance titled “Disclosures 101 for Social Media Influencers.” The guidance consists of a short, easy-to-read document aimed directly at those who work
Continue Reading FTC Issues “Disclosures 101 for Social Media Influencers”
FTC’s Antitrust Guidelines for IP Licensing
Since 1995, the Federal Trade Commission (FTC) and the Department of Justice (DOJ) have maintained intellectual property licensing guidelines, most recently updated in 2017. Those guidelines, titled “Antitrust Guidelines
Continue Reading FTC’s Antitrust Guidelines for IP Licensing
The FTC Wants Honest Customer Reviews
The Federal Trade Commission (FTC), which enforces federal consumer protection and antitrust laws with the goal of promoting competition while protecting consumers from fraud, deception, and unfair business practices, has
Continue Reading The FTC Wants Honest Customer Reviews
Beware “Natural” Advertising
What does “natural” mean in the context of product advertising? Consumers see phrases like “natural,” “all natural,” and “100% natural” over and over again in modern marketing. The trouble is
Continue Reading Beware “Natural” Advertising
FTC Issues New Marketing Rules for Jewelry Industry
The FTC has amended its Jewelry Guides (formally, the “Guides for the Jewelry, Precious Metals, and Pewter Industries”) which aim to help prevent deception in jewelry marketing by providing clear
Continue Reading FTC Issues New Marketing Rules for Jewelry Industry
Electronic Retailing Self-Regulation Program
When hoping to resolve advertising concerns or disputes quickly and easily, companies should not only consider utilizing the National Advertising Division (“NAD”), but also the potentially lesser-known Electronic Retailing Self-Regulation
Continue Reading Electronic Retailing Self-Regulation Program
Importance of Claim Substantiation
Failing to have adequate substantiation for advertising claims can land companies in hot water. Case in point: The Federal Trade Commission (“FTC”) recently announced that it had settled charges against
Continue Reading Importance of Claim Substantiation