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Above the Fold

The Fox Rothschild Advertising, Trademark, & Copyright Blog

Substantiation

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The FTC Takes “Made in the USA” Advertising Claims Seriously

By Elizabeth A. Patton on March 21, 2017
Made in the USA Banner
Copyright: lifeking / 123RF Stock Photo

In the last two months, the Federal Trade Commission (“FTC”) has reached two settlements related to complaints it initiated…
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Posted in Advertising & Marketing, Advertising Claims

FTC’s Order on “All Natural” Advertising

By Elizabeth A. Patton on December 22, 2016
Sunscreen
Copyright: farakos / 123RF Stock Photo

Earlier this month, the Federal Trade Commission (“FTC”) issued a decision against California Naturel, Inc. related to its advertising…
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Posted in Advertising & Marketing, Advertising Claims

What Happens When a Company Makes Unsubstantiated Claims?

By Andrew S. Hansen on September 29, 2016

One likely result is that companies will get sued by its competitors. Such a lawsuit will cost money to defend, cause a distraction to the company, and has the potential…
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Posted in Advertising Claims, General Advertising Industry News & Updates

Back That Ad Up

By Fox Rothschild LLP on September 28, 2016

The FTC has long required that if an advertiser makes a specific, verifiable claim, the advertiser needs to have adequate substantiation for the claim before it is made. One of…
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Posted in Advertising & Marketing, Advertising Claims

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