In the last two months, the Federal Trade Commission (“FTC”) has reached two settlements related to complaints it initiated
Continue Reading The FTC Takes “Made in the USA” Advertising Claims Seriously
Earlier this month, the Federal Trade Commission (“FTC”) issued a decision against California Naturel, Inc. related to its advertising
Continue Reading FTC’s Order on “All Natural” Advertising
One likely result is that companies will get sued by its competitors. Such a lawsuit will cost money to defend, cause a distraction to the company, and has the potential
Continue Reading What Happens When a Company Makes Unsubstantiated Claims?
The FTC has long required that if an advertiser makes a specific, verifiable claim, the advertiser needs to have adequate substantiation for the claim before it is made. One of
Continue Reading Back That Ad Up